Should Marketers Test Advertising Essay Example | Topics and Well Written Essays - 750 words

Should Marketers Test Advertising - Essay Example The company is even interested in obtaining the path of outsourcing to go for extensive video ad tests. We can mention the name of Wall Street Journal among the companies which are featuring video ads for Google. (McKee, 2007; Mills, 2008)It is also said that one advertisement pre-test is not enough for understanding the future of a product. This is because of the fact that a single test cannot cover all the aspects which are to be looked after by an advertisement. Therefore testing of an advertisement must be taken as an ongoing process. So there is no question of refuting ad pre-tests for saving money by the marketers. A huge amount of money will be lost if the real advertisement does not work and this will lead to a total failure of the product. The company will not get any way out of the situation. Testing of an ad clears up all the confusions regarding the future. If one testing fails and the results are not that clear, the marketers should go for a second time. To achieve succe ss one should not be impatient. We can take a look at the Facebook advertisement tests which the company ran for a long time before launching a more attractive website throughout the world. (â€Å"Facebook’s ‘Engagement Ads’ tests the waters†, 2008)When ad pre-tests are concerned telemarketing is said to be the best point to start. This is a medium where the marketers do not need to expend a huge amount of money and still they can get a clear response from the side of the common mass. It has been observed that telephonic conversations.