Wednesday, December 25, 2019

Team Behavior and Processes - 1467 Words

Team Behavior and Processes There are many important elements that effect how a learning team behaves and the processes that a learning team chooses to complete tasks and reach desired goals. The current learning team has established roles and responsibilities, time management skills, and decision making strategies that allow the team to work up to it s full potential. The learning team has maintained a level of trust and responsibility to one another that must exist in order for the team to remain successful Roles and Responsibilities The roles and responsibilities for a learning team should be identified within the first meeting (Thompson, 2000). When roles and responsibilities are established, it opens up the lines of†¦show more content†¦As mentioned previously, each team member has families, jobs and other outside obligations that take up a great deal of time in their day. These situations do not interfere with the team process because we have established deadlines that allow each member to complete and post assignments to the team newsgroup at different times but before deadline. This means that though we may have different schedules or various times during the day to work on given task, we will all attempt to have all individual tasks complete and ready to post by the agreed upon time. Some team members have the luxury of a personal computer at work. This means that during breaks or various times during the day, if time is management is proper, they can work on assignments for the team while on the job. Of course, not everyone has permission to work on personal tasks while on the job, but for those who do, it is a great advantage as far as time management is concerned. Other team members must wait until they are home to complete team tasks. This means that they must be extra careful when it comes to time management. Working on team tasks at home can be the hardest thing to do, especially for a single parent. There must be a very strict schedule put into place that allows these individuals to take care of their families while fulfilling the obligation for the team; however, if time is managed correctly, this will not pose a big problem. Even the most time conscienceShow MoreRelated Leadership and Groups: FMC Green River Essay1447 Words   |  6 PagesSituational Awareness Aberdeen has a great structure for the ability to create quickly various small work teams such as informal groups or self managed work teams that allow the group to focus on improving a specific process. At Aberdeen the small groups gather, choose their own leader, poll together ideas and come up with a solution to specific problem. Once a solution is found the team disbands. Since Aberdeen’s company is smaller and its employees create a family atmosphere, the role relationshipsRead MoreAgile Development And Project Management Essay1528 Words   |  7 Pagestoday’s environment traditional or plan-driven Project Management typically defines project success as delivering â€Å"on time, within budget, and meeting requirements†. In order to meet this definition of success, we have matured project management processes to try and â€Å"manage† what is a natural occurrence: chaos. In the past, the folly of this approach was less apparent, as the speed of change was significantly less. In today’s business environment, it is much more obvious. In traditional projectRead MoreTeam Feedback Seeking Behavior ( Fsb )779 Words   |  4 PagesTeam Feedback-seeking Behavior Feedback-seeking behavior (FSB) refers to individuals’ search for evaluative information about their performance, internal processes and other behaviors for attaining valued goals (Crommelinck Anseel, 2013; De Stobbeleir, Ashford, Buyens, 2011). FSB is one of the proactive behaviors whereby individuals preemptively seek for feedback either by directly asking or indirectly observing cues in the environment to infer from them (Ashford, De Stobbeleir, Nujella, 2016)Read MoreTeamwork1485 Words   |  6 PagesTeamwork There are two ways of spreading light : to be the candle or the mirror that reflects it GOOSE - G is for GOAL The sense of a goose! The sense of a goose! People who are part of a team and share a common direction get there quicker and easier because they are traveling on trust of one another and they support each other all the way. GOOSE - O is for ORGANISED If we have as much sense as a goose we will stay in formation and share information with those who are headed theRead MoreThe Impact of Technology in Developing Effective Teamwork in Organizations1147 Words   |  5 Pagesthe organizational activities and processes. The importance of teamwork in an organization is evident in the fact that the complexity of organizational processes requires individuals and groups to tackle the activities efficiently. However, teamwork in an organization is achieved through proper strategies, mechanisms, and structure that are implemented carefully and efficiently. For instance, effective teamwork requires employees to engage in organizational processes with the commitment from seniorRead MorePhysicians, Change And Toxic Behaviors1730 Words   |  7 PagesPhysicians, change and toxic behaviors Healthcare environments are often plagued with dysfunctional behaviors that create antisocial, self-defeating behaviors (Porter-O’Grady Malloch, 2014). Traditionally, healthcare providers were males that dominated the profession which created a sense of personal entitlement and resistance to change (Porter-O’Grady Malloch, 2014). With the advent of the Affordable Care Act (ACA), healthcare is in the midst of a paradigm shift that embraces change, efficiencyRead MoreThe Role Of Managing A Team And The Organization Essay1581 Words   |  7 Pagesbusinesses over time. There are several approaches that have been created overtime that have been proven to work and not work. It is easy to learn as one goes how to effectively manage a team and create success for the team and the organization. It is important for a manager to learn all aspects of managing a team of professionals and what the best effective way of implementing their skills is to create an environment of hard workers, success, and to retain their employees. According to BusinessDictionaryRead MoreMotivation Concepts1537 Words   |  7 Pagesand persistence of behavior. (Franken, 1994) Motivation is an internal state or condition that activates behavior giving direction towards ones desire or want. The motivational drive is a basic or instinctive need associated in the effort of behavior directed towards a goal-oriented cause. Curiosity is central to motivation for exploratory behavior. Curiosity has been referred as a passion for learning and a motivational drive in approaching a characteristic form of behavior in exploring theRead MorePreparing and Facilitating A Successful Debate Essay1462 Words   |  6 Pagesgroup of people to work together effectively as a team. Team processes and preparation and public speaking skills are both equally important key factors for success in debating as team processes involved in preparation for debate, such as group personality composition tha t creates cohesion and synergy and group norms that enhance the group’s ability to work together, equip the team to work effectively therefore improving performance however if team members are unable to deliver an argument to an audienceRead MoreDifference Between A Team And A Group1173 Words   |  5 PagesIn organizational behavior, theory is concerned with explaining structure processes and the way these integrate with operations such as healthcare organs and other social utilities. Utility refers to the satisfaction that each choice provides to the decision maker. Thus, utility theory assumes that any decision is made on the basis of the utility maximization principle, according to which the best choice is the one that provides the highest utility to the decision maker. 2. Explain difference between

Tuesday, December 17, 2019

Latino Immigrants And The United States Essay - 1310 Words

Latino immigrants are not often accepted by U.S. citizens and politicians because they are viewed as a threat. The threatening feeling of Latinos stems from the fact that the over fifty million Latinos in the United States make up about 17% of the population, ultimately having a significant influence on the economy. Although Latino immigrants were once openly invited into the United States, in today’s society they are a common target of immigration laws and U.S. politicians, which causes feelings of displacement and not being wanted as residents of the United States. The immigration process as well as stereotypical judgement often leads to mental health issues, delinquency, depression, and overall health issues. In 1942, following the Great Depression and World War II, the United States was seeking laborers to fill jobs in agriculture and on railways. A treaty known as the Mexican Farm Labor Program Agreement was signed between the United States and Mexico and the Bracero Prog ram began. The positions were filled with recruited Latinos and Hispanics. The workers were allowed in the United States for limited periods of time to complete the needed work. According to Bracero Archives, about 4.6 million Hispanics and Latinos were brought into the United States as Braceros. Because Americans simply viewed the Braceros as workers, unjust treatment resulted. Braceros were faced with low wages abuse, and discrimination. In 1954, around the time most of the Bracero’s contracts wereShow MoreRelatedLatino Immigrants And The United States2149 Words   |  9 Pages economic hardship, and food shortages, many Latinos depart their native country to escape those conditions. For a number of those Latinos, their goal is the United States (US) as their final destination. According to the 2010 US Census, the Latino population in Orleans Parish in New Orleans grew from 14,826 to 18,051 in a period of fewer than ten years. The number shows a significant increase, yet it does not account the number of Latino immigrants that avoided to be counted due to their undocumentedRead MoreThe Latino Journey in the United States: Immigrants Essay1693 Words   |  7 Pages A diverse minority group of Latino and Spanish-speaking peoples has played an important part of what it means to be American and what it means to be a citizen in the United States today. Moving into the future, in order to analyze the trajectory that this group is in, we must first understand the group’s history in the United States and in territories that would become the United States. In addition, we must look at the origins of the most recent wave of Latino immigration in order to understandRead MoreEthnic Minorities And The United States1712 Words   |  7 Pagesminorities’ immigrants has transformed the demographics of the United States in recent decades. The 2010 U.S. Census Bureau reports that almost 37.3 % of our population (approximately 308.7 million) is made up of ethnic minorities (e.g. Latino/as, African Americans, Asians, and American Indian/ Alaska Native). When compared to other ethnic groups, Latinos/as have showed an increase of about 43 % in the l ast 10 years; becoming one of the fastest growing populations in the United States (Census BureauRead MoreImmigration And The United States1139 Words   |  5 Pagesin the United States. In its simplest form, the term immigration is defined by Oxford Dictionaries as the action of coming to live permanently in a foreign country. For centuries, people from around the world have immigrated to America for many reasons, such as political freedom, religious freedom, refuge and economic opportunity. They leave their countries and travel to America to find opportunities that they were not able to find in their country of origin. A large amount of immigrants residingRead MoreUndocumented Immigrants Face Of The U.s. Is Unemployment And Economical Disparities1443 Words   |  6 Pagesundocumented immigrants face in the U.S. is unemployment and economical disparities. It is important to focus on the challenges Latino immigrants encounter in the workforce. Immigrants do not account for the maj ority of Latino workers in the United States. Since the recession the economy has not restored all the jobs that were lost. Jobs being added are hardly keeping ahead the other supply of workers. Most of the jobs recovered are being occupied by U.S. born workers. According to the article Latino JobsRead MoreUrban Space For The Latin Americans Immigrants Essay1686 Words   |  7 PagesThe United States of America immigration policies exercised several measures in an effort to confine urban space for the Latin Americans immigrants in Atlanta. These efforts include restriction to access social space by the federal immigration officials, which limited their ability to build and sustain social and community life. The Department of Homeland Security effectively expelled undocumented immigrants from obtaining driving licenses, this made it hard for them to travel to job places, healthRead MoreImmigration Into The United States Essay1481 Words   |  6 PagesImmigration into the United St ates has been a major demographic factor that has always been an issue of concerned. This is because the immigration in the United States has always been a major factor in the influence of the country’s population growth. The United States experienced major immigration during the 19th century. Many people came from major parts of the world to America in search of the better economic opportunities while others came in search for better religious purposes and practicesRead MoreAnalysis Of The Book The Tattooed Soldier Essay926 Words   |  4 Pages Transcultural Immigrants’ experience can be described as being transcultural, meaning their experiences from their country (including cultural signifiers) are translated or transported to the new country they live in. During the transcultural experience, people can be changed by the new culture, and they also bring some their own traditional culture to the new environment. In 1990s, a lot of Latinos leave their countries to come to the United States because of the civil war. Hector Tobar’s bookRead MoreThe United States Of America1254 Words   |  6 PagesThe United States of America has long been a country formed not by indigenous people, but by immigrants from all around the world. Immigrants that have helped shape the United States into the place many of us call home. A home that many individuals considered the land of the free due to the freedom of speech, religion, and press that our foreign founders have bestowed onto us. A home that consist of unjustified hate toward the La tino immigrants. Latinos have been backlashed by the U.S first by racistRead MoreAmerican Culture And Its Impact On American Society1599 Words   |  7 Pagesgrowing. It is the country’s largest ethnic minority group. When Hispanics enter into the American mainstream, their main assimilation obstacle is acquiring the English language. Their native language is Spanish, so when they come to the United states they are are faced with many struggles as to finding jobs in which would allow them to only speak Spanish. They would have to learn the American language in order to succeed and communicate with others who only speak English. Once they have learned

Monday, December 9, 2019

Change Management-in Bega Cheese-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Change Management Implemented in Bega Cheese. Answer: Introduction In the present business scenario, adjusting with the rapid change in the market is posing a huge challenge for the business organizations. Moreover, there are various types of threats such as counterfeiting which is adversely affecting the business revenue of the organizations. Thus, to counter all these issues, contemporary business organizations came up with the idea of change management. Change management is the concept of implementing various strategies in the organizations which helps to adjust with the originated issue (Hayes 2014). Organizations have to come up with various change management policies in different time to counter the identified issues. Bega cheese is an Australian dairy products manufacturer which is one of the leading players in the dairy sector (Bega Cheese 2017). In the recent times, they also faced some organizational issues, based on which they are implementing change management in their organization. This report will discuss about the change management being implemented in Bega cheese and with their implications. Various aspects of the implemented change management policies will also be discussed using different theoretical models. Recommendations will also be given according to the findings which will help to further effective implementation of the change management. Analysis of external environment External environment of Bega cheese will be analyzed with the help of PEST analysis. It will help to determine the issues or gaps which can be countered with the implementation of change management. It will help to determine the external forces of change management for Bega cheese. PEST analysis Political: Bega cheese mainly operates in the Australian market which is a politically stable country. However, the higher tax rate for the cheese posing a challenge for them in regulating the cost. Taxation rate will also have an adverse affect in the production of the cheese and other dairy items (Auerbach and Gorodnichenko 2012). Economic: The inflation rate in Australia is on the lower side and this is an opportunity for them to increase their sales chart. However, they are facing issues from the Chinese counterfeited products which are eating way their market share (Degardin, Roggo and Margot 2014). Moreover, the counterfeited products also lack nutritional value as the originals. Social: People are becoming more health conscious and it is a huge opportunity for the dairy products to increase the market sales (Regulations 2013). However, in the case of Bega cheese, the counterfeited products in the market are having negative impact on the perception of the consumers. Technology: Bega cheese involves the most advanced technologies in their production process. However, newer and secured technologies are required in filtering out the counterfeited products. The container tins should be designed in such a way that is will be difficult for the counterfeiters to copy (Robertson 2016). Thus, from the above analysis, it is being found that counterfeiting is one of the key issues that they are facing currently. They should have to implement a change management policy to prevent this identified issue. Another issue that can be identified from the external analysis is the associated risk with their single line of products. It is been seen that higher rate of taxation is already affecting their sales of cheese. Thus, change management should be implemented for this issue also. Diagnosis of the organizational behavior To analyze the organizational behavior of Bega cheese, McKinseys 7s model and Kotters integrative model of organizational dynamics will be used (Singh 2013). These models will help to determine the strategy, organizational structure, systems and other related aspects of Bega cheese. Kotters integrative model of organizational dynamics External environment: As discussed earlier, external environment for Bega cheese is more or less favorable for their operations in the Australian market (Chatterjee, Sherwin and Jain 2013). Moreover, the implementation of the newer technologies to counter the counterfeited products will help to have positive impact on their business. Employees: Staffing in Bega cheese is being done according to the requirement (Kerzner 2013). In the case of implementing new coding process, employees are being selected according to the skill required in the project. Financial and technological asset or infrastructure of Bega cheese is well enough to withstand with the uncertainties in the change management. Formal structure: Organizational structure of Bega cheese is quite favorable and engaging for the employees. The job of the respective employees is being designed according to their skills and qualification (Wood 2012). This help them in increasing the level of the productivity of the employees and they are more motivated with their respective job roles. Social system: The external organizational culture is favorable except the fact that more customers are having negative impression due to the presence of the counterfeited products. On the other hand, the internal organizational culture is much participative and engaging. Effective communication channel are being maintained in their internal organizational culture (Kasper and Kelleman 2014). Objectives and strategies: The strategy implemented in the organizational process of Bega cheese is being well aligned with their objectives. The main objective of Bega cheese is to provide the various dairy products especially the cheese in different forms and different utilities (Regulations, 2013). Being the market and industry leader in this sector is also one of the key objectives of them. Currently the change management strategies they have initiated to implement in their organization to counter the identified issues. McKinseys 7s model Strategy: The key competitive advantage for Bega cheese is their heritage which is being easily recognizable to majority of the consumers. Moreover, the market establishment and brand identity that they have gathered are being used consciously in driving the sales (Da Silveira, Lages and Simoes 2013). To take over the competition and meeting the varied customer needs, they introduce their products in different prices and sizes which is more convenient for the consumers. Thus, in the case of diversification, this strategy will comes handy in entering in new sectors with having more diversified product portfolio. Structure: The organizational structure of Bega cheese is being designed in most sustainable manner (Ashkenas et al. 2015). They constitute of board of directors of total nine directors. Independent director is also there in maintaining the transparency. The key departments are being divided in marketing, operations, human resources and production. All the departments are having responsible department heads under which the subordinates are working. Systems: Organizational systems of Bega cheese is much employee concentrated. To take care of the issue of the employees, they have initiated an employee feedback mechanism to gather the opinion from the employees (Asumeng 2013). According to the suggestions being gathered from the employees, necessary initiatives are being implemented. This helps in maintaining the effective working environment in the organization which eventually helps in enhancing the satisfaction level of the employees. Shared values: The organizational principles of Bega Cheese stand on fairness, transparency and honesty. Their core values cover all the stakeholders in the organization. The products being provided to the customers are also based on these principles. Moreover, the leadership roles in the organization play an important role in maintaining the organizational culture. Styles: Leadership role in Bega cheese is the main reason behind the high engagement level of the employees (Asumeng 2013). The top brass in the board of directors are being accessible to all the employees in case of any issue. Thus, the leadership styles in their internal management are much participative in nature. The core values and principles are being transmitted from the upper level management. Team work is also being given much importance in the organizational practice of Bega cheese. Environment for healthy competition are there in the organization which helps in increasing the productivity of the employees. Staff: Staffing process in Bega cheese is diversified and on the basis of merit of the employees (Kerzner 2013). They represents diversified work force in the organization. However, as they are now entering in different sectors for elderly and diabetic people, there is a need or requirement for new employees who will have experience in determining the requirement of these sectors. Skills: As earlier discussed, Bega cheese comprise of employees having different background and skills. Being a huge organization, Bega cheese requires employees for their sales, marketing, operation, manufacturing and quality control. Thus, various and diversified skills are being represented in the internal organization (Rosenberg, Heimler and Morote 2012). Currently, they are known for manufacturing cheese having higher nutritional values and offering them in various sizes. The existing employees in the organization are doing their job effectively, but with the entry in the new sectors, it is of great need that more employees having experience in other sectors should be inducted. Performance appraisal is being promoted by the management in order to monitor the performance of the employees and implementing suitable change accordingly. Interventions The study discusses the change management system of Bega Cheese, which is a dairy firm, operating in Australian Supermarket. The emerging competition in Australian market is quite challenging for the retail sectors (Cameron and Green 2015). It is notable that the company previously was concentrating on producing the dairy products for the children. Currently, the company is focusing on extending the target customer base by producing the dairy products for the elderly people as well. Currently, the Australian citizens have been looking forward to consume the healthier foods that can be helpful in reducing the diabetes or other similar health issues. The company is thus majorly focusing on producing such dairy products that can be useful for these people in reducing their diabetic tendency. On the other hand, the second change is implemented to increase the security parameter. The container provided for the baby food is sometimes unable to detect the original product. The intervention related to such change system will be analyzed by defining the relevant typologies in the further section of the study. Intervention 1: Product Diversification Strategy Product diversification is the part of the change management system that helps an organisation to strengthen the competitive edge. Bega Cheese has undertaken the product diversification strategy to extend the target customer base by introducing various products. This product diversification strategy falls under the typology 2 of intervention process. The second typology of intervention is mainly focusing on the development of the interpersonal relationships by establishing the communication transparency (Michie, Atkins and West 2014). Maintaining coordination with the existing employees would be much helpful in structuring the operational functions during the change management process. The intervention typology 2 is also concerned with the strategic formulation and implementation aspects by considering the people management practices. The human resource management of Bega Cheese needs to re-organize the management process to arrange the work activities and schedule the business opera tions for implementing change (Hornstein 2015). It is necessary to provide the proper training and development to the workforce who is involved in product manufacturing process. Moreover, the sales and executive team of Bega Cheese needs to gather the sufficient knowledge regarding the specifications of the new products. It will be fruitful for the company to approach the target customers by resolving their queries related to product concerns. It has been observed that the elderly people often suffer from diabetes if they do not maintain the proper diet. Especially while consuming the dairy products; it is necessary for them to maintain the sugar level for preventing the tendency of diabetes mellitus. Hence, introducing the product variations for targeting such customers would be much beneficial for the company to extend the customer base. It is to be indicated that the strategic issues can influence the change management system in a recognizable way. The involvement of the strategic planning by the human resource management would be much helpful in mitigating the risks associated with the change management system (Matos Marques Simoes and Esposito 2014). It is important to mention that the company needs to consider the expectation level of the target customers while bringing changes on the product varieties. Accordingly, it will be beneficial in understanding the systematic approaches to structure the organisational functionalities as per the change initiatives. Intervention 2: Mitigating the risks with the counterfeited products It has been observed that the containers of the food products are at times imitated by the Chinese manufactures. Therefore, while the customers are purchasing the products from the market, they are unable to identify the original products. Eventually, they face the issues with the quality of the products delivered by the company. After recognizing such issues, the company has undertaken the initiative to apply the new coding system for creating the unique form of containers, which will be easily identified in terms of authenticity (Lines et al. 2015). The unique coding system would be available to identify the originality of the products. Hence, the quality would not be compromised and the original purpose will be served to the potential customers. The initiative is quite effective for the company to prevent the fraudulent activities and provide high quality products to the potential customers. This initiative of implementing the unique coding system falls under the intervention typology 1. As per the specification of the typology 1, the scientific principles are needed to be applied to resolve the specific problems. In time of product packaging, it is necessary to identify the proper coding system that cannot be imitated by the Chinese manufactures. The specific coding system would help in preparing such unique technicality to maintain the originality and mitigating the risks with the low quality products (Lin and Wu 2014). Another specification of this typology is the team collaboration to achieve the goals. If the workforce is involved in accomplishing a similar purpose, the changes will be much effective for the company. Furthermore, this typology specifies that the experts need to be involved in order to resolve the concerns related to the respective problems. The company can involve the technological engineer to help in the coding system to prevent the counterfeited p roducts. The involvement of the experts will be effective enough in resolving the system-wide problems as a whole (Wilson and Sullivan 2016). In addition to this, the human resource management needs to pay the extensive attention towards the team coordination in resolving the problems with the quality parameter. If the team members can work cohesively for a similar purpose, it will be easier for the team to maintain the proper coordination. The maintenance of the quality parameter is one kind of assurance for the brand identity (DiMase et al. 2016). The effective quality and the unique code in packaging process will ensure the brand identity of the product or service. The management of Bega Cheese thus needs to focus on such concerns in order to mitigate the issues. This initiative would help in preventing the Chinese manufacturer to produce the duplicate tin container that contains the low quality dairy product. The maintenance of the sequential steps and functions would be ensured to implement the change management system under such typology of intervention. Recommendations Intervention: 1 Diversification as strategy helps in dividing the business portfolio in various sectors with catering to more number of customers (Johnson 2017). However, for effective implementation of the diversification strategy, the key aspect that needs to be considered is the holistic analysis of the sectors where they are entering. This is due to the reason that without having proper knowledge about the trend of the business in those sectors, it will be a risk factor for Bega cheese to enter. Moreover, another aspect that also needs to be looked after is the recruiting and selecting the employees who will be suitable to work and have experience in the new sectors. The implementation process of the diversification strategy should be well communicated to all stakeholders who are having interest in the change management (Kasper and Kellerman 2014). It will help in more effective implementation for the project. All the employees should understand the need and requirement of the change being implemented. It will help to increase the effectiveness of the project as because the employees will have the clear idea about the project and thus they can accomplish their job accordingly. In addition, the change management should involve right and suitable change agents according to the requirement for effective implementation. Agents for the change management should be selected according to the required skills. Change management will only be a successful venture if they are sustainable enough to withstand the business challenges. To enhance the sustainability of the implemented change, employees and change agents should be given time. It is due to the fact that, it takes time for the overall implementation of the change in the organization. Thus, short term planning regarding the change management will hamper the effectiveness of the project. Continuous process of evaluating the implemented change in the organization will help to identify the issue being generated and overcome it accordingly. Feedback mechanism should be initiated among the change agents to gather information regarding the effectiveness of the change. Intervention: 2 Initiating the new coding process to create unique formula tins will help to distinguish it from the counterfeited products. However, one aspect that needs to be considered is periodic change in the coding process. It is due to the reason that counterfeiters will be able to counterfeit the newly implemented coding process if it is being continued for a long process. Thus, the coding process should be changed with every certain time period. Moreover, if it is been seen that the newly implemented coding process is proving ineffective then the coding process should be entirely changed and new safety features other than the coding should be implemented. Coding features should be implemented according to the latest and most secured technologies which will be difficult to imitate. Moreover, implementation of coding system involves specialized personnel. Thus, selection of the agents should be done accordingly. Implementation of the coding system should be first conducted on a particular line of product. It will act as a pilot project. Based on the effectiveness of the pilot project, the overall implementation of the coding system should be done. It will reduce the associated risk with the change management. The sustainability of the coding process is entirely depends on its immunity towards imitation. Thus, to enhance the sustainability of the change management, the coding system should be full proof and be modified with every certain time period. Conclusion Having analyzed the various aspects of the change management being implemented in the internal organization of Bega cheese, it can be concluded that they have effectively initiated the change strategies. The main issues being identified is the counterfeiting of their products and more concentration on a single product line. Accordingly they have implemented diversification and new coding process to counter these issues. Different models are being used to determine the organizational structure and policies of Bega cheese. Necessary recommendations are being given to further enhance the effectiveness of the change being implemented. References Ashkenas, R., Ulrich, D., Jick, T. and Kerr, S., 2015.The boundaryless organization: Breaking the chains of organizational structure. John Wiley Sons. Asumeng, M., 2013. The effect of employee feedback-seeking on job performance: An empirical study.International Journal of Management,30(1), p.373. Auerbach, A.J. and Gorodnichenko, Y., 2012. Measuring the output responses to fiscal policy.American Economic Journal: Economic Policy,4(2), pp.1-27. Bega Cheese. (2017).Home - Bega Cheese. [online] Available at: https://www.begacheese.com.au/ [Accessed 30 Jul. 2017]. Cameron, E. and Green, M., 2015.Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Chatterjee, K., Sherwin, H. and Jain, J., 2013. Triggers for changes in cycling: the role of life events and modifications to the external environment.Journal of Transport Geography,30, pp.183-193. Da Silveira, C., Lages, C. and Simes, C., 2013. Reconceptualizing brand identity in a dynamic environment.Journal of Business Research,66(1), pp.28-36. Dgardin, K., Roggo, Y. and Margot, P., 2014. Understanding and fighting the medicine counterfeit market.Journal of pharmaceutical and biomedical analysis,87, pp.167-175. DiMase, D., Collier, Z.A., Carlson, J., Gray, R.B. and Linkov, I., 2016. Traceability and risk analysis strategies for addressing counterfeit electronics in supply chains for complex systems.Risk Analysis,36(10), pp.1834-1843. Hayes, J., 2014.The theory and practice of change management. Palgrave Macmillan. Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), pp.291-298. Johnson, G., 2017.Exploring strategy: text and cases. Pearson. Kasper, G. and Kellerman, E., 2014.Communication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Lin, Y. and Wu, L.Y., 2014. Exploring the role of dynamic capabilities in firm performance under the resource-based view framework.Journal of business research,67(3), pp.407-413. Lines, B.C., Sullivan, K.T., Smithwick, J.B. and Mischung, J., 2015. Overcoming resistance to change in engineering and construction: Change management factors for owner organizations.International Journal of Project Management,33(5), pp.1170-1179. Matos Marques Simoes, P. and Esposito, M., 2014. Improving change management: How communication nature influences resistance to change.Journal of Management Development,33(4), pp.324-341. Michie, S., Atkins, L. and West, R., 2014. The behaviour change wheel: a guide to designing interventions.Needed: physician leaders,26. Regulations, P., 2013. Australian Dairy Industry. Robertson, G.L., 2016.Food packaging: principles and practice. CRC press. Rosenberg, S., Heimler, R. and Morote, E.S., 2012. Basic employability skills: a triangular design approach.Education+ Training,54(1), pp.7-20. Singh, A., 2013. A study of role of McKinsey's 7S framework in achieving organizational excellence.Organization Development Journal,31(3), p.39. Wilson, J.M. and Sullivan, B.A., 2016. Brand owner approaches to assessing the risk of product counterfeiting.Journal of Brand Management,23(3), pp.327-344. Wood, S., Van Veldhoven, M., Croon, M. and de Menezes, L.M., 2012. Enriched job design, high involvement management and organizational performance: The mediating roles of job satisfaction and well-being.Human relations,65(4), pp.419-445.

Sunday, December 1, 2019

What Really Happened to Coke free essay sample

Sometimes even the most brightest of minds fail. Doug Ivester, head of the Coca-Cola Company for only a little more than two years, resigned after an unofficial meeting with the two board members Warren Buffet and Herbert Alan. Fostered by former CEO Goizueta for over 10 years, he took over this position of one of the highest ranked global brands after Goizueta’s unforseeable death. As it turned out, Ivester could not generate the results he was expected to (Morris Sellers 2000). What happened along his short road as CEO? How and why could such a long time inducted person flop so badly? In a first step, this essay examines Ivester’s actions, taken into account different theoretical leadership approaches. Furthermore, it will reveal a lack in ‘people skills’ like emotional intelligence and communication. This given, there will be recommendations on how Coke can find a better match. The approach to leadership by Doug Ivester Coming from and affected by the accounting and finance sector where he worked his way up to the very top (Watkins, Knoop, Reavis 2005), Ivester was often described as a ‘numbers’ person, â€Å"obesessed with controlling the tiniest details† (Morris, Sellers 2000, p. We will write a custom essay sample on What Really Happened to Coke or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 15). Statements like â€Å"The highly disciplined organizations are the most creative We operate with a rigid control system. † (Morris Sellers 2000, p. 116) indicate his rational, objective and authority driven approach to leadership. Furthermore, he even demanded regular communication with his senior executives (Hays 2004), making them inferior and demotivated. Hence, interactions between Ivester and his followers only occurred when the latter failed to respond to Ivester (Hays 2004). These behaviors are all signs of a transactual leader using the management by exception style (Judge Piccolo 2004). Introduced by Burns (1978) and contrasting with transformational leadership, it â€Å"is based on a fairly straightforward exchange between the leader and the followers† (Johns Saks 2008). This means there is no social interaction between leaders and followers, thus no relationships can be established. It stays formal and an important source of inspiration and motivation is diminished. In times of crisis, which are an â€Å"ultimate measure of a CEO† (Morris Sellers 2000, p. 115), Doug Ivester exposed disastrous communication skills. He reacted too mechanically and too late in the Belgium crisis. In addition, he offended Coke’s bottlers, which are the basis of Coke’s success, by raising the price for concentrate and implying the development of vending machines (Watkins, Knoop, Reavis 2005). This shows that in accordance to his thus far developed character traits, Ivester was â€Å"heavy on data and facts, light on such intangibles as emotions. † (Hays 2004, p. 33). Leading without emotions Probably one of his biggest indulgences is his missing keen sense of how to deal with people and their emotions, resulting in insufficient communication like he displayed with Donald R. Keough (Morris Sellers 2000). Goleman (1995) calls this emotional intelligence, an ability to manage people and their emotions, which is essential in today’s changing organizations. Amongst other competencies are the understanding of others, communication and political awareness, in order to read â€Å"a group’s emotional currents and power relationships† (Goleman 1998, p. 27). In turn, these factors influence empathy and within that effective handling of relationships (Goleman 1998). Apparently this was not one of Ivester’s strengths, because he â€Å"lacked political skills† (Morris Sellers 2000, p. 16), as well as the inability to send convincing messages to an external audience as seen in the Belgium crisis (Morris Sellers 2000). Another leadership competency under the focus of emotional intelligence is â€Å"Accurate self-assessment† (Goleman, Boyatzis McKee 2002, p. 253), meaning that leaders should â€Å"exhibit a gracefulness in learning where they need to improve, and welcome constructive criticism and feedback. † (Goleman, Boyatzis McKee 2002, p. 253). Instead of using the received suggestions to improve his situation, Ivester favored neither learning nor getting feedback when he ignored the email from Donald R. Keough (Morris Sellers 2000). The deficient use of emotional intelligence in his leadership raises the question: what did he actually lead? To put it another way, looking at transformational leadership shows exactly what Ivester did not do. According to Avolio and Yammarino (2002), transformational leadership is highly motivational, inspirational and visionary and uses emotional attachment with followers to set higher standards. Doug Ivester never used emotions, he seemed cold and could not read the emotional signs of others. He lacked in empathy, thus made it hard for himself to find the right tone when dealing with a crisis or people as well as to inspire people or even get them to motivate themselves. Knight and Willmott (2007) distinguish between management and leadership, stating that â€Å"leadership is therefore linked with a process of organizing in which (in principle) greater emphasis is placed on inspiring, listening, facilitating and involving people, rather than instructing them to act. Leadership is linked to communication and innovation. † (Knight Willmott 2007, p. 59). In the short 26 months as CEO of Coke, Doug Ivester never evolved from a manager to a leader, due to his underdeveloped skills in emotional intelligence and communication. Finding a new leader In order to find a new and suitable leader for the Coca-Cola Company, it is crucial to first find out what went wrong with the last CEO and why it went wrong. This, in turn, gives an insight into what qualities to seek in a new leader. As highlighted before, Ivester’s leadership style is best summarized by the transactual leadership approach. To be more efficient with people in organizations, transfomational leadership should be used, because it â€Å"has a greater effect on followers and collectives than does transactual leadership, which in turn is focused on promoting self interest and thus limited in scope and impact† (Antonakis House 2002). Transformational leadership is mostly based upon five characteristics, such as inspirational motivation, intellectual stimulation, individualized consideration and charisma. Emotions play an important role in all of these characteristics, especially in charisma (Johns Saks 2008). The importance of emotional intelligence Therefore the new CEO should contain a high level of emotional intelligence, because â€Å"leadership is an emotion-laden process from both the leader’s and follower’s perspective. Thus, emotions and moods should play an important role in leadership, and emotional intelligence is very likely a key contributor to leadership effectiveness. † (Johns Saks 2008, p. 329). In his research, Goleman (1998), who was the first person to adapt the concept of emotional intelligence to business, found out that not only traditional qualities like intelligence, toughness, determination or vision are required to be successful as a leader. They are only the foundation of what a leader needs to have, but they are insufficient. In addition, his research identified a positive correlation between emotional intelligence and business results. This model of emotional intelligence is influenced by characteristics such as self-awareness, self-regulation, motivation, empathy and social skills created by Goleman (1998), which will help us find the right match for the position as CEO of Coke. Recommended characteristics for a matching leader First of all, the next CEO should bring all the basic fundamentals needed for this managing position, like Ivester did. Moreover, the person should show a high level of emotional intelligence manifested in the following characteristics introduced by Goleman (1998): Self-awareness is the ability to recognize feelings, in oneself and in others and how they affect performance. People with self-awareness â€Å"can often intuit the best course of action, seeing the big picture in a complex situation. † (Goleman, Boyatzis McKee, 2000, p. 253). Those people can be recognized if they speak openly about emotions and admit failures (Goleman 1998). The managing of good and bad emotions as well as impulses and even utilizing them in useful ways is called self-regulation. People who remain calm even in a crisis or during high stress have good self-regulation (Goleman, Boyatzis McKee, 2000). Motivation, in the context of leadership, means that a person is motivated within themself. It is easy to detect people who are intrinsicly motivated, because they seem restless and always want to achieve and learn more (Goleman 1998). Empathy enables people to sense emotions from other individuals or a group. Hence, those who are good at empathizing can get along better with teams and persons from different cultures and backgrounds (Goleman 1998). If a person is good in building rapport with different kinds of people to create a network, which the can use if the time comes, this is called social skill. It is the sum of the characteristics explained above and can be seen in any social interactions at work. It is, compared to the other characteristics, the most important one along with empathy, because both play an important role in managing relationships (Goleman 1998). Choosing Ivester as the next CEO was a missunderstanding. He has had a very good track record but lacked, nevertheless, all of the competencies above. Considering the consumer goods industry and the globalized structure of Coke, as well as the need to communicate its products, it is highly recommended to select someone who also has excellent skills in communicating with employees, shareholders, stakeholders and authorities. A good way to find such a person is to create a group of board members, high-ranked executives and other people who will work with the new leader on a constant basis. Bearing in mind the importance of the described ‘soft factors’, it has to be looked at the ability to solve crisis and mastering social interactions. It takes time to detect these talents and therefore it is most likely to find the new leader inside the Coca-Cola company.

Tuesday, November 26, 2019

Free Essays on Blood, Sweat, and Tears

Tiffany Barrs English 102/076 April 22, 2002 Blood, â€Å"Sweat,† and Tears: A Historical/Biographical Analysis of Hurston’s â€Å"Sweat† The purpose of any literary work is to convey an idea or concept to its audience. Often the message is one that is directly reflective upon the life of the writer. The context of the piece, the period of time during which it was written, and the events that are reflected within it may have an enormous effect on the work, both in its style and in the ways through which the audience can interpret the author’s literary aims. Zora Neale Hurston clearly depicts the societal dilemma concerning racial and gender conflict in the South in her short story, â€Å"Sweat.† Through a crystal-clear depiction of Southern life in the twentieth century, strongly suggestive vocabulary, and the pure illustration of the divide between the races, Hurston gives the audience a captivating taste of segregation. â€Å"Sweat† begins in the home of Delia Jones, an African American who works as a washwoman for white families. Her husband, Sykes, is a very devious and immoral character who finds great joy in torturing Delia both physically and emotionally. Not only does he run around town, flaunting his mistress, but he constantly threatens her life with verbal and physical abuse. When he is not parading around the town with his lover, he is tormenting Delia with cruel jokes, particularly jokes that involve snakes, one of Delia’s greatest fears. When Sykes first startles Delia with a bullwhip, Delia says, â€Å"Sykes, what you throw dat whip on me like dat? You know it would skeer me- looks just like a snake, ‘an you knows how skeered Ah is of snakes.† (p. 243) Though Sykes continually taunts Delia with his evil antics in an attempt to force her out of their home, Delia refuses to leave, because it is her hard work that has paid for the house, and it is the o nly thing she has to cling to. ... Free Essays on Blood, Sweat, and Tears Free Essays on Blood, Sweat, and Tears Tiffany Barrs English 102/076 April 22, 2002 Blood, â€Å"Sweat,† and Tears: A Historical/Biographical Analysis of Hurston’s â€Å"Sweat† The purpose of any literary work is to convey an idea or concept to its audience. Often the message is one that is directly reflective upon the life of the writer. The context of the piece, the period of time during which it was written, and the events that are reflected within it may have an enormous effect on the work, both in its style and in the ways through which the audience can interpret the author’s literary aims. Zora Neale Hurston clearly depicts the societal dilemma concerning racial and gender conflict in the South in her short story, â€Å"Sweat.† Through a crystal-clear depiction of Southern life in the twentieth century, strongly suggestive vocabulary, and the pure illustration of the divide between the races, Hurston gives the audience a captivating taste of segregation. â€Å"Sweat† begins in the home of Delia Jones, an African American who works as a washwoman for white families. Her husband, Sykes, is a very devious and immoral character who finds great joy in torturing Delia both physically and emotionally. Not only does he run around town, flaunting his mistress, but he constantly threatens her life with verbal and physical abuse. When he is not parading around the town with his lover, he is tormenting Delia with cruel jokes, particularly jokes that involve snakes, one of Delia’s greatest fears. When Sykes first startles Delia with a bullwhip, Delia says, â€Å"Sykes, what you throw dat whip on me like dat? You know it would skeer me- looks just like a snake, ‘an you knows how skeered Ah is of snakes.† (p. 243) Though Sykes continually taunts Delia with his evil antics in an attempt to force her out of their home, Delia refuses to leave, because it is her hard work that has paid for the house, and it is the o nly thing she has to cling to. ...

Saturday, November 23, 2019

How to Hone Your Marketing Delegation Skills [PODCAST]

How to Hone Your Marketing Delegation Skills [PODCAST] As a type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin. Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well. Some of the highlights of the show include: Information about Crazy Egg and what Sean does there. Some of the challenges that Sean faced that caused him to learn how to delegate efficiently. Why it’s important to hone your processes before beginning to delegate work to others. Why delegation in itself is important. How Sean honed his delegation skills, as well as how he has taught his team his processes. Steps Sean takes when one of his delegated projects runs into an unexpected problem. Sean’s best advice for people who want to get started with delegating to others. How much delegation is too much or too little. Links: Crazy Egg The E-Myth Revisited Creativity, Inc. If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes By Sean: â€Å"As you get older, you progress. This kind of mindset in the way you do things can be detrimental. You really have to just move forward and become a delegator.† â€Å"Don’t feel guilty or weird about giving tasks or projects to people. That’s your job.† â€Å"if you’re a business owner, your personal time is super expensive.†

Thursday, November 21, 2019

Consumer Behavior Essay Example | Topics and Well Written Essays - 750 words

Consumer Behavior - Essay Example This is an interpretation of the fact that purchases can not only be manipulated, but also predicted by psychologists. Behaviors are, therefore, inborn and can be manipulated to assess if the individuals will behave in any way. Among such aspects that can be influenced to assess behavior are inclusive of arousal feelings that emanate from within the individual and can be directed towards making purchases by the consumers. In light to this argument, the essay shall endeavor to highlight the motivation behind making purchases of tea and champagne, and, caviars and beef burgers by the consumers. One of the motivational models that describe consumer behavior is the equity model. According to the equity model, consumers tend to purchase products that are equivalent to the value of their money. In this case an employee pays a huge amount of money; in return, they expect that the goods they get are of high quality (Kirenz, pp.21). Consumers may end up purchasing caviars so as to get good va lue for their money, not necessarily for taste. This is due to the fact that there exists cheaper versions of caviars as well as ‘almost equivalents’ of the original. From this fact, consumers are much more concerned with the need to acquire the best caviars. As Kirenz (pp.21), indicates, the equity model is much more concerned with having the best among other products that might be of equivalent to that specific product. The example of caviar can be attributed to some confines of consumption; that is, a quality product from the seller. Need achievement is yet another motivation model that determines consumer behavior (Jansson-Boyd, .pp.115). This model works on the basis that consumers purchase goods so as to get to self actualization. This can be compared to Maslow’s hierarchy of needs on self actualization of needs. However, need achievement, according to Moonj (pp.138), allows for a chance that may lead to the consumer not getting the exact satisfaction that they may need. In essence, the need achievement model refers to a situation whereby the expectations of the consumer drive them towards making a purchase. This model may be applicable in the purchases of beef burgers by the consumers. After consumption of beef burgers, the consumers expect that they will manage to quench their hunger for food, but on the other hand, the consumers may not pleased with the burgers, a fact that explains that the consumers may not quench their need for food or appetite for burgers. An analysis of the consumer behaviors in terms of purchases regarding the beef burgers, the Herzberg theory of motivation has a great correlation with the behavior. The avoidance aspect of the Herzberg theory is related to the chances that the consumers may not be satisfied with beef burgers while; the approach aspect refers to a situation whereby, there is a great likelihood that the consumer may attain self actualization after consumption of the beef burgers. Consumer behav iors are motivated by the expectancy value model. According to Macinnis & Hoyer (pp.128), the expectancy value model relates to the desirability aspect of products by the consumer, and the expectations of the consumers as compared to the alternatives of the product. The expectancy value model also operates under the basics of the outcomes that the consumers expect from the product. This refers to the attitudes of the consumer on the particular product as well as the dilemmas that come along with the consumption of the product. This model works for purchases on tea, a product that if many consumers would have the funds, would go for coffee. This justifies the fact that this theory works with questions. On one hand, the consume

Tuesday, November 19, 2019

Sunday dinner Research Paper Example | Topics and Well Written Essays - 1000 words

Sunday dinner - Research Paper Example This essay is a great description of the issue of family unity. Most families all over the world have set aside a special day, either once a week or once a month. In the author’s family, this special day is usually on a Sunday where every member of the family is expected to show up for the Sunday dinner. This is because the main aim of gathering all family members is not generally to share a meal but to bring together all the members as well as getting to know each other’s welfare. The parents get an opportunity to ask on everyone’s well-being at school, in the work place for those who are working, relationships, both spiritual and casual as well as health welfare. To achieve all that, everyone is expected to contribute in the preparations of the dinner. Each one of us has to carry out a duty which is specifically expected from him or her. This makes the dinner livelier as well as creating more time for interaction. There are a number of duties that are carried o ut in preparation of the family’s Sunday dinner. The first one is coming up with the recipe to be used. The second one is shopping for all the required raw food and ingredients. The third one is preparing raw foods for cooking. The fourth is setting up the table and serving the food one it is on the dining table. Finally, clearing the used plates and washing them once the dinner is over. This is the step that the males in the family come in. The contribution of males in the kitchen expresses a lot of coordination, respect and togetherness in the family.

Sunday, November 17, 2019

Nursing Research Utilization Project Essay Example for Free

Nursing Research Utilization Project Essay Plans to Decide the Future of Your Solution This evidence-based practice method will be implemented as a proposed solution to decreasing heart failure (HF) readmission rates. Transitional care activities ensure health care continuity, reduce risk of poor health outcomes, and facilitate safe transfer between levels of care or health care settings (Naylor et al., 2011). Methods and Specific Plans to Maintain a Successful Project Solution Methods and Specific Plans to Extend a Successful Project Solution This proposal will be implemented as a pilot program between the Heart Hospital and the Norfolk branch of the home care agency. If this transitional care program is successful in reducing HF readmission rates, additional sites will be given the opportunity to participate. Preference will be given to those agency locations that have a large HF population served by the Heart Hospital. The project team will reach out to the branch administration and clinical educators to share program details and current data related to readmission rates as a result of program implementation. The team will also assess whether this program proposal is feasible at other hospitals within the health system. The team will gather input from hospital administrators and the informatics department to decide which hospitals would be best suited to pilot this program. In addition, there must be a home health agency that is part of the system located within 25 miles of the hospital. The end goal of this proposal is to achieve system wide implementation of the transitional care program at all 12 acute care facilities and 19 home health branches in Virginia. Methods and Specific Plans to Revise an Unsuccessful Project Solution Ongoing monitoring of the transitional care program for HF readmissions will be performed by the representatives of the hospital and home health agency. On the hospital side, a clinical nurse specialist on the cardiac unit and a program analyst will ensure that referrals are made to appropriate patients and discharge plans include the transitional care activities. On the home health side, the Norfolk branch team leader, clinical informaticist, and information technology data specialist will monitor program operations. This team will collaborate closely to ensure that program implementation is successful. If the program is not yielding the expected outcomes then a strengths, weaknesses, opportunities, and threats (SWOT) analysis will be performed. All barriers identified will be addressed in a timely manner and changes may be made to the initial plan to promote success. In addition, staff and patients will be surveyed to ascertain challenges not readily apparent to the implementation team. These surveys will be designed and conducted by the clinical education department for the hospital and home health agency. The timeframe for conducting patient surveys will occur within seven days of admission into the program and then every 60 days. Since patients will need to be reassessed every 60 days for continuation of home health services, it is feasible to conduct the transitional care program survey concurrently. The team reserves the right to conduct additional patient surveys if a patient is readmitted to the hospital at any time during program participation or opts out of the transitional care program. Staff at the hospital and home health agency will be surveyed 90 days from their training date on the transitional care program and then every six months. Results of these surveys will be shared with the project team implementation coordinators during the monthly team meeting. Methods and Specific Plans to Terminate an Unsuccessful Project Solution Specific Plans for Feedback in the Work Setting and for Communicating the Project and its Results to Professional Groups External to the Project Conclusion Despite its high prevalence, HF care is often fragmented and uncoordinated. The transitional care program proposed by the team seeks to address these gaps in care and to reduce HF readmission rates. Discussion Questions References Melnyk, B.M., Fineout-Overholt, E. (2011). Evidence-based practice in nursing healthcare: A guide to best practices. (2nd ed.). Philadelphia, PA: Wolters Kluwer Health/Lippincott Williams Wilkins. Retrieved from University of Phoenix eBooks. Russell, D., Rosati, R.J., Sobolewski, S., Marren, J., Rosenfeld, P. (2011). Implementing a transitional care program for high-risk heart failure patients: Findings from a community- based partnership between a certified home healthcare agency and regional hospital. Journal for Healthcare Quality, 33(6), 17-24. Retrieved from EBSCOhost.

Thursday, November 14, 2019

UNFORGIVEN Essay -- essays research papers fc

Clint Eastwood’s Unforgiven   Ã‚  Ã‚  Ã‚  Ã‚  As human beings we constantly struggle with ourselves on whether our actions are virtuous or vice. Some of us choose to act in an ethical way when presented with a certain situation, while others choose to act on their desires and therefore act unjustly. This was the struggle that the character, William Munny, faced in the movie â€Å"Unforgiven.† He was unable to control his desires, which resulted in his unethical actions. His actions support Socrates and Plato’s theory that if we let our desires or our emotions drive us we will act unethically when faced with circumstances. In this paper I will show how Socrates and Plato’s philosophy regarding our emotions and desires, explains William Munny’s actions throughout the movie.   Ã‚  Ã‚  Ã‚  Ã‚  According to Plato’s philosophy in order for human beings to have a healthy â€Å"soul,† our view of the world should not be distorted by fears, insecurities, irrational anxieties, or overpowering desires. He also explains that our judgment should not be blinded by greed or self-interest. Having a healthy â€Å"soul† means having a clear mind and seeing things for what they actually are; this â€Å"soul† is the core of our personality. A person with a healthy †soul† will live a virtuous life by making ethical choices and controlling his or her desires.   Ã‚  Ã‚  Ã‚  Ã‚  William Munny was not that type of person, because his mind was clouded by desire and his â€Å"soul† was unhe... UNFORGIVEN Essay -- essays research papers fc Clint Eastwood’s Unforgiven   Ã‚  Ã‚  Ã‚  Ã‚  As human beings we constantly struggle with ourselves on whether our actions are virtuous or vice. Some of us choose to act in an ethical way when presented with a certain situation, while others choose to act on their desires and therefore act unjustly. This was the struggle that the character, William Munny, faced in the movie â€Å"Unforgiven.† He was unable to control his desires, which resulted in his unethical actions. His actions support Socrates and Plato’s theory that if we let our desires or our emotions drive us we will act unethically when faced with circumstances. In this paper I will show how Socrates and Plato’s philosophy regarding our emotions and desires, explains William Munny’s actions throughout the movie.   Ã‚  Ã‚  Ã‚  Ã‚  According to Plato’s philosophy in order for human beings to have a healthy â€Å"soul,† our view of the world should not be distorted by fears, insecurities, irrational anxieties, or overpowering desires. He also explains that our judgment should not be blinded by greed or self-interest. Having a healthy â€Å"soul† means having a clear mind and seeing things for what they actually are; this â€Å"soul† is the core of our personality. A person with a healthy †soul† will live a virtuous life by making ethical choices and controlling his or her desires.   Ã‚  Ã‚  Ã‚  Ã‚  William Munny was not that type of person, because his mind was clouded by desire and his â€Å"soul† was unhe...

Tuesday, November 12, 2019

Health and Safety at Work Essay

Legislation that relates to general health and social care setting are the Health and Safety Act, The Management of Health and Safety Work Regulations, Control of Substances Hazardous to Health (COSHH), Manual Handling Operations Regulations, The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR), Personal Protective Equipment Regulations (PPE). The main points of the health and safety policies and procedures identify significant risks in relations to the work place and work tasks, control the measures for hazards, the arrangements for reporting accidents or health problems, arrangements for first aid, fire and emergencies, who the key person is for health and safety matters which is usually the manager or the owners, also how health and safety is communicated in the workplace and the arrangement to protect others. The main health and safety responsibilities for a social care worker is to be responsible care from themselves and other peoples health and safety, to report to the employer any potential and actual risks, also to take part in health and safety training and to understand and comply with the health and safety instructions and procedures. The main health and safety points for a manager/employer is to provide a safe place to work, assess any risks and take action to reduce them also provide information, instructions, training and supervision to employees and also provide adequate welfare and first aid facilities. The main health and safety responsibilities of the individual/resident is to understand and comply with health and safety instructions and procedures and take reasonable care for their own and other peoples health and safety. Tasks that should be carried out that requires specialist training include the use of equipment which is usually given within weeks of starting the job and then gone over as a recap, first aid, medication training, assisting and moving, emergency procedures and food handling and preparation. Accessing additional support and information may include appointed person that is responsible for health and safety, the line manager, Health and Safety Executive (HSE) and the Environmental Health Department. Hazard is the potential to cause harm or hurt yourself or others. Risk is the likelihood of harm occurring through and exposure to harm. A risk assessment is used to identify hazards, evaluating risks, taking precautions, reviewing risks and reporting and recording the outcomes. Reporting potential risks is done by recording findings on a risk assessment form and then communicating the findings immediately to the manager. You should report this immediately and when existing control measures are inadequate, when additional control measures are required and when there have been changes to the original risk assessment such as changes to working practices. Risk assessments can help by making the individual aware of the risks and the responsibilities employers and employees have and being used as the basis for safe working practices. Different types of accidents could include; * Falls * Burns and scalds * Slips and trips * Swallowing a hazardous substance Sudden illness may include; * Cardiac arrest * Difficulty breathing * Stroke * Hypoglycaemia/hyperglycaemia * Seizures * Loss of consciousness * Food poisoning Procedures to be followed if an accident or sudden illness should occur is recording and reporting of accidents or illness with full details, usually filled in on an accident form that can be found in the main office, registered person submitting the notification to CQC and HSE. It is important for emergency first aid tasks to be carried out by qualified first aiders to comply with health and safety legislation, to preserve life, to minimise the consequences of injury and illness and to treat injuries and illnesses effectively. Routes that infection can get into the body is blood circulation via an open cut or graze, digestive via eating or drinking something, respiratory by inhaling something and body fluids by not taking the correct precautions such as washing your hands. Ways in which our own health and hygiene might pose a risk to an individual or to others at work by causing serious infection, causing illness and fatalities. Majority of these can be caused by not wearing correct equipment such as gloves and aprons but some cannot be helped.

Saturday, November 9, 2019

Explain These Terms Essay

†¢ Speech – A method of verbally communicating to explain needs, wants, emotions in an articulated manner †¢ Language – A method of communicating either in a verbal or written manner structured in an understandable manner to express the persons point †¢ Communication – A method of expressing feelings, opinions, or information using either verbal or non verbal structures e.g. body language or facial expressions †¢ Speech, language, and communication needs – Shows ways in which an individual may need help to communicate by either formulating sentences or using sounds to create words in order to get there feelings or opinions across. This will show which areas they require help in order to have a full method of communicating. 1. Explain how speech, language and communication skills support each of the following areas in children’s development †¢ Learning – Speech, language and communication enables a child to develop a understanding of the world by being able to ask questions to build opinions but also an understanding. It also allows them to build there own relationships and share information. This makes them able to express emotion and develop ideas which allow them to solve problems. †¢ Emotions – Being able to express emotions through speech, language and communications enables a child to build confidence and a self esteem to become who they want to be. By developing their communication it means that the child also understands what are socially acceptable standards and the social norms of how to show the emotions. E.g. it is acceptable for a toddler to throw a temper tantrum in the street due to tiredness but when the individual grows up it is not socially acceptable so this enables them to develop manners of expressing emotions without crying or having a strop. †¢ Behaviour – Children are able to use their speech, language, and communication skills to help them understand right and wrong. By doing this it enables them to understand what they have done wrong and the consequences for their actions. An example of this could be understanding the word no and naughty. †¢ Social – Being able to use speech, language, and communication in a social way will allow them to make friendships. By gaining friendships they will also learn an understanding of how people like to be treated. Using language in a social aspect allows children to learn new things but also allows them to learn off other

Thursday, November 7, 2019

Enzymes Lab Report Essay Example

Enzymes Lab Report Essay Example Enzymes Lab Report Paper Enzymes Lab Report Paper The size, the smell, the color? Most of us WOUld have to say that if they grabbed an apple that had a bruised body, they would return that apple to the pile in search for that perfect skinned apple. This is why studying catechist oxides is so important! Lets take a look at population numbers and why catechist oxides is so important with the increasing number of people living on Earth. In 2010, the global population was estimated to be around 6. 9 billion people (1). From 2008 to the end of 2011, the number of hungry families in Washington grew from about 88,000 to 163,000 In 2011, 15. Percent of Washington households reported some level of food insecurity, which means they regularly struggle to get enough food for their families, according to the USDA. (2). With an increase like that in the amount of people struggling to feed themselves, how do we think its going to be when the expected population growth on Earth jumps to 9. 6 billion in 2050 (1)? This is why studying catechist oxides is so important. According to a UK news article back on September 19, 2013, Up to two-fifths of a crop of fruit or vegetables can be wasted because its ugly Produce grown in the UK that does not meet detailer standards on size or shape or is blemished is often used for animal feed or simply ploughed back into the ground even though it is edible, with as much as 40% of a crop rejected. (3). Up to 40%! With people going hungry all over the world, if we were able to figure out how to reverse catechist oxides or even halt it for a period, we would be able to have those fruits and vegetables out longer with purchasers willing to buy them because they still hold their pretty appearance. Before I get into more about the actual experiments done in the lab, let me explain in a little more detail about enzymes. Enzymes speed up chemical reactions and those chemical reactions then either consume or change the enzyme itself. Enzymes structures are three-dimensional that are built up by at least one or more peptide bonds that form what is known as an active site. The active site is where the substrate (catechist in this experiment) will go and attach. Many things such as changes in temperature and changes in pH can affect the structure of the active site which will affect the rate of reaction of how the enzyme contributes. Please see below for the chemical reaction done by catechist oxides: (4) This reaction is what causes the fruits and vegetables to brown or looked bruised. In the middle you see where the catechist oxides (remember: it is the enzyme so that means it speeds up the reaction) comes into play. Catechist oxides are found in the cytoplasm of the fruits and vegetables. When catechist oxides is exposed to oxygen, it turns the fruits and vegetables brown. Remember how above I stated that many things can change the structure of the active site, such as pH? Well as it would have it, all enzymes are affected by changes in PH. Not only can it change the shape of the structure of the enzyme, UT it can also change the shape or charges of the substrate as well. That can make it so the substrate is unable to bind to the active site making it unable to go through catalysis. So they work in whats called the lock and kef manner with the substrate. When the optimum pH level of an enzyme is met, it allows it to lock with the substrate to form the catalyst. The optimum pH is where the enzyme is the most active. But just because one enzyme is most active at a certain point, doesnt mean that other enzymes are the same. In fact, the optimum pH can differ greatly from enzyme to enzyme. Please look to the left for what optimum pH will look like on a graph (5). As you can see, at the highest point of the bell curve is where the optimum pH of that enzyme is. The optimal pH allows the reaction between the enzyme and substrate to continue on. My hypothesis for this lab, Exercise C: Effect of pH on the Action of Catechist Oxides: The rate of the catechist oxides activity levels will be altered by the change in pH levels. I believe this is so because as stated above, pH has a great effect on the structure and function of the enzyme itself. The rate of absorption will tell me whether my hypothesis is correct or not. My null hypothesis for this lab, Exercise C: Effect of pH on the Action of Catechist Oxides: The rate of the catechist oxides activity will not change due to the different pH levels. Rather it will stay the same throughout. Methods: was in a group of four people: Kari Serial, Kelsey Heinz and Deborah Thermal. For our Lab 4 Enzyme activities, we were going to be using potato juice (enzyme) and catechist to resemble the natural acting potato and catecholamine reaction. We followed Exercises A B as instructed in the Lab Manual for Lab 4 Enzymes. When it came to Exercise C, we were assigned pH. In order for us to be able o get all the information down, we split up the tasks for this exercise. Deborah and myself were the readers and recorders of the absorbency rates. We used a blank tube to get the absorbency level at 0 on the spectrophotometer at 0 seconds to get the experiment off correctly. Kelsey was the person who would take the test tube in and out of the spectrophotometer on Saris instruction as she was the one doing the 10 second timing. When Kelsey pulled the test tube out that held our pH, she inverted the tube twice before sticking it back into the spectrophotometer. We did this process for a total of 120 seconds and recorded the readings. Results: Table: Absorbency vs Time- Enzyme Activity Thursdays Lab Class Time (sec) pH pH pH pH (replicate) pH pH 0. 01 10 I . 420 0. 206 0. 694 -0. 070 0. 380 20 1. 750 0. 356 0. 820 -0. 033 0. 500 0. 644 30 2. 050 0. 430 0. 880 -0. 001 0. 538 0. 656 40 2. 340 0. 486 0. 940 0. 013 0. 586 0. 642 50 2. 660 0. 550 0. 960 0. 031 0. 614 0. 628 60 2. 940 0. 616 1. 000 0. 050 0. 648 0. 20 70 3. 150 0. 680 1 . 030 0. 074 0. 676 80 3. 400 0. 718 1. 070 0. 133 0. 700 0. 606 90 3. 700 1. 025 1. 110 0. 148 0. 728 0. 596 100 3. 900 1 . 090 1. 140 0. 151 0. 772 110 4. 100 1. 160 1. 180 0. 176 0. 792 0. 578 120 4. 200 1. 250 1. 210 0. 194 . 800 0. 570 color (after 120 seconds) deep rust deep rusty brown rusty brown orange rusty pink-brown The table above not only shows my groups pH level reco rdings, but also the rest of the groups recording as well. On the bottom of the table you will see the color of which those groups determined the contents in their test tubes to look like. While the amount of contents, absorbency readings and timing are all quantitative observations, the color inside the tube was a qualitative observation. All pH levels increased in absorbency except for phi. Because most of the pHs absorbency increased with time, that shows that the reaction teen the enzyme and the substrate are continuing and moving forward. Graph: Absorbency vs Time- Enzyme Activity- Thursdays Lab Class: In this graph above, you can visually see the dramatic increase in absorbency in pH while pH (replicate) has the lowest level of absorbency. Also take not though, while you cannot see it very well on this graph, phi has an absorbency that started out strong, but decreased as time went on. In order for us to determine the reaction rate, we needed to look at the information collected from the experiment that is listed on the first table of this report. I also created operate tables for each pH level for my own guidance. In the mathematical equation, you use y=mix+b. In this experiment, b is equal to O, so really you have y=mix. In order to find the slope or rather the reaction rate, we needed to do the rise/run=m which meant we needed to find the change in y and the change in x. The equation at this point would be ye-ye/xx-xx. Because yell and XSL are both O, you simply had to do ye/xx. In a simpler explanation, you take the 10 second absorbency and divide it by 10. That is how the rate of reaction numbers above came to be. This table includes all the pH data collected. For a view of what this looks like on a graph, please see below. Please take note that due to my excel, I was not able to make it a curve table as it should have been. Rather it is a table with strict points. You can see just the same the high points and low points that you would see if it was a bell curve table. Graph: Reaction Rate vs PH with all pH data: This graph shows that the absorbency level throughout the pHs goes down the higher the pH, meaning the lower the acidity. Though the information presented is all over the board which to me is telling me that most likely, there were errors n the experiment. I will discuss those further in the discussions and conclusions part of this report. There are a couple of outliers that I believe could be taken out in order for the data to be more correct. For those, I would choose to take out pH and pH (replicate). The reason for pH, even though it was the pH that my group was assigned to, it was significantly higher than the rest showing it to be one of the biggest outliers. I then am going to take out pH (replicate) because first, it is a negative number, and second, it is the second largest outlier. Updated Table: Reaction Rate vs H- Excluding pH pH (replicate)- Thursdays Lab Class pH Rate of Reaction 0. 0206 0. 0694 0. 038 PHI 0. 065 An updated graph for the table above is below: This shows a more linear graph with taking out those outliers. This changes the findings though as well from saying absorbency is decreased with a higher pH to the absorbency is increased with the higher PH. Discussion and Conclusion: The absorbency for all by phi increased as time passed; Though there wasnt a direct trend as to the higher the pH level the more it was absorbed or visa versus. In my hypothesis I stated that I believed that the rate of catechist oxides activity will change with the different pH levels. The findings supported my hypothesis because it showed that there was a significant change throughout the pH levels. The higher acidic pHs, such as pH and pH, ended up having the greatest absorbency, though pH was close behind. Phi actually had an absorbency that decreased as times passed. pH absorbency rate was significantly higher than the rest of the class which leads me to believe that we did something incorrect or that something went wrong in our results. While I thought we took special care when putting the contents into the tube and made ere that everything was working correctly, still many things could have gone wrong. We could have had air bubbles or a dirty cavetti that would not let the light to penetrate through, there could have been measuring errors, missed timings, cross contamination of solutions, or even the spectrophotometer could have been set incorrectly or it could have been drifting causing the incorrect information. So like I said, many things could have gone wrong. It seemed that a lot of the information from the other groups was also incorrect. It didnt show an optimum curve at all with the pHs which is the first indicator. So from there .NET ahead and took out the two largest outliers which was pH and pH (replicate) to try and get more of that curve and a more accurate finding. While it came closer to linear and more of a curve, I still believe that the findings in the class with the groups were mostly incorrect. So I would suggest that this experiment be repeated to get better and more accurate results. Because I excluded pH and pH (replicate) from my findings, I would have to say that pH was the most effective. It is more in the safe range for the pHs and is less acidic than pH and pH, which could mean that it allows for easier absorption.

Tuesday, November 5, 2019

Sociologists Take Historic Stand on Racism and Police Brutality

Sociologists Take Historic Stand on Racism and Police Brutality The 2014 annual meeting of the American Sociological Association (ASA) took place in San Francisco on the heels of the killing of unarmed black teen, Michael Brown, at the hands of a white police officer in Ferguson, Missouri. It also happened during a community uprising shrouded in police brutality, so many sociologists in attendance had the national crises of police brutality and racism on their minds. The ASA, however, created no official space for discussion of these issues, nor had the 109-year-old organization made any kind of public statement on them, despite the fact that the amount of published sociological research on these issues could fill a library. Frustrated by this lack of action and dialog, some attendees created a grassroots discussion group and task force to address these crises. Neda Maghbouleh, Assistant Professor of Sociology at the University of Toronto-Scarborough, was one of those who took the lead. Explaining why, she said, â€Å"We had a critical mass of thousands of trained sociologists within two blocks of each other at ASA- equipped to marshal history, theory, data, and hard facts toward a social crisis like Ferguson. So ten of us, complete strangers, met for thirty minutes in a hotel lobby to hash out a plan to get as many concerned sociologists as possible to contribute to, edit, and sign a document. I was committed to helping in any way possible because it’s moments like these that affirm the value of social science for society.† The document† Dr. Maghbouleh refers to is an open letter to U.S. society at-large, that was signed by over 1,800 sociologists, this author among them. The letter began by pointing out that what transpired in Ferguson was born of â€Å"deeply ingrained racial, political, social and economic inequities,† and then specifically named the conduct of policing, especially in black communities and in the context of protest, as a serious social problem. The authors and signatories  implored â€Å"law enforcement, policymakers, media, and the nation to consider decades of sociological analysis and research that can inform the necessary conversations and solutions required to address the systemic issues that the events in Ferguson have raised.† The authors pointed out that much sociological research has already established the existence of society-wide problems present in the case of Ferguson, like â€Å"a pattern of racialized policing,† historically rooted â€Å"institutionalized racism within police departments and the criminal justice system more broadly,†Ã‚  the â€Å"hyper-surveillance of black and brown youth,† and the disproportionate targeting and disrespectful treatment of black men and women by police.  These troubling phenomena foster  suspicion about people of color, create an environment in which it is impossible for people of color to trust police, which in turn undermines the ability of police to do their job: serve and protect. The authors wrote, â€Å"Instead of feeling protected by police, many African Americans are intimidated and live in daily fear that their children will face abuse, arrest, and death at the hands of police officers who may be acting on implicit biases or institutional policies based on stereotypes and assumptions of black criminality.† They then  explained that brutal police treatment of protestors is â€Å"rooted in the history of repression of African American protest movements and attitudes about blacks that often drive contemporary police practices.† In response, sociologists called for â€Å"greater attention to the conditions (e.g., joblessness and political disenfranchisement) that have contributed to the marginalization of residents† of Ferguson and other communities, and explained that â€Å"focused and sustained government and community attention on these issues is required to bring about healing and a change in the economic and political structures that have thus far ignored and left many in such areas vulnerable to police abuse.† The letter concluded with a list of demands required for â€Å"an appropriate response to the death of Michael Brown,† and to address the larger, nation-wide issue of racist police policies and practices: Immediate assurance from law enforcement authorities in Missouri and the federal government that constitutional rights to peaceful assembly and freedom of the press will be protected.A civil rights investigation into the incidents related to the death of Michael Brown and general police practices in Ferguson.The establishment of an independent committee to study and analyze the failures of the policing efforts during the week following Michael Brown’s death. Ferguson residents, including leaders of grassroots organizations, should be included on the committee throughout this process. The committee must provide a clear roadmap for resetting community-police relations in a way that grants oversight power to residents.An independent comprehensive national study of the role of implicit bias and systemic racism in policing. Federal funding should be allocated to support police departments in implementing the recommendations from the study and ongoing monitoring and public reporting of key benchmarks (e.g., use of force, arrests by race) and improvements in police practices. Legislation requiring the use of dash and body-worn cameras to record all police interactions. Data from these devices should be immediately stored in tamper-proof databases, and there should be clear procedures for public access to any such recordings.Increased transparency of public law enforcement, including independent oversight agencies with guaranteed full access to law enforcement policies and on-the-ground operations; and more streamlined, transparent and efficient procedures for the processing of complaints and FOIA requests.Federal legislation, currently being developed by Rep. Hank Johnson (D-GA), to halt the transfer of military equipment to local police departments, and additional legislation to curtail the use of such equipment against domestic civilian populations.Establishment of a ‘Ferguson Fund’ that will support long term strategies grounded in the principles of social justice, systems reform and racial equity to bring about substantial and sustained c hange in Ferguson and other communities facing similar challenges. To learn more about the underlying issues of systemic racism and police brutality, check out The Ferguson Syllabus compiled by  Sociologists for Justice. Many of the readings included are available online.

Sunday, November 3, 2019

Super Sad True Love Story Essay Example | Topics and Well Written Essays - 1000 words

Super Sad True Love Story - Essay Example Despite their poverty, Lenny’s parents could afford to laugh at the poor people and could pick up some lessons from the about what failure could mean in America. This view clearly demonstrates that the success of a person in this society is measured by their wealth. Shteyngart (17) brings out another instance to show how the characters in the novel are materialist. He notes that the sculptor planned to impress the un-impressible Eunice Park by bragging of the material things he owns. He tells her that Eunice to stay in his beach house in Pulgia. He further quotes that he is wanted to head a commission in Shanghai where he will get fifty million dollars. The characters in the novel belief that they are not going to die but will live forever when they have material wealth (Shteyngart, 312). In (73) Lenny explains that he had to pay an extra ten dollars each at F train stop to them into the business-class carriage. This shows that characters in the novel are placed in classes acc ording to ones material wealth. These excerpts demonstrate that the characters in the novel are materialistic. The belief that a certain family can be worshipped because it is rich is flawed. Material wealth should not be a measure of the person’s status in the society but what the positive impact they make in the society should count. Material wealth has been used to look down upon other less fortunate people in the society but I do not concur with this belief. Moreover, due to materialistic view of the character one can use wealth to seduce someone who does not love him. I believe that material wealth should not be used as a measure of the person’s status and one should love freely without having to look at what their partner owns. The characters believe that money means everything. In contrast to my normative view, characters in the novel believe that it is fine to engage in sexual relationship with multiple partners. Lenny writes that it is a capital insult not to make love to a naked woman, even when she is related (Shteyngart, 216). This is a clear indication of the way the characters in the novel are obsessed with sex. Moreover, Shteyngart (13) writes that during the last night in Roman, Lenny spent the night with Fabrizia; another woman he had relations with. Lenny believes that Fabrizia likes him because of his because of the way he speaks and since she has not been to bed with a local man. This clearly shows that their sexual relation is not based on love (Shteyngart, 14). In addition, Lenny explains that during a party, Fabrizia and a British filmmaker took time to kiss him in turns. Fabrizia exposes to Lenny her pants and Mediterranean pubic hair (Shteyngart, 17).Lenny (17) confides that he had made love to Fabrizia. Shteyngart (18) writes that during the burial of the sculptor, Lenny was eying Eunice Park and wanted to reach out to her and touch her nipples. In the novel we learn that the American sculptor had during the last party m anaged to have sex with a cousin of Fabrizia who was only nineteen years as noted by (Shteyngart, 17). . Lenny explains had this happened in Roman; this would have become breaking news. Shteyngart (216) writes that Tomas had sex with many attractive ladies from Czech and after sometimes, Tomas’

Thursday, October 31, 2019

Should Marketers Test Advertising Essay Example | Topics and Well Written Essays - 750 words

Should Marketers Test Advertising - Essay Example The company is even interested in obtaining the path of outsourcing to go for extensive video ad tests. We can mention the name of Wall Street Journal among the companies which are featuring video ads for Google. (McKee, 2007; Mills, 2008)It is also said that one advertisement pre-test is not enough for understanding the future of a product. This is because of the fact that a single test cannot cover all the aspects which are to be looked after by an advertisement. Therefore testing of an advertisement must be taken as an ongoing process. So there is no question of refuting ad pre-tests for saving money by the marketers. A huge amount of money will be lost if the real advertisement does not work and this will lead to a total failure of the product. The company will not get any way out of the situation. Testing of an ad clears up all the confusions regarding the future. If one testing fails and the results are not that clear, the marketers should go for a second time. To achieve succe ss one should not be impatient. We can take a look at the Facebook advertisement tests which the company ran for a long time before launching a more attractive website throughout the world. (â€Å"Facebook’s ‘Engagement Ads’ tests the waters†, 2008)When ad pre-tests are concerned telemarketing is said to be the best point to start. This is a medium where the marketers do not need to expend a huge amount of money and still they can get a clear response from the side of the common mass. It has been observed that telephonic conversations.